What is Instagram and what exactly is this visual social network for? Even if you don't know exactly what Instagram is and what it's for , I'm pretty sure you've already heard someone talk about this application or social platform for visual content, especially in recent years. And it is that this App or network, as you prefer to call it, is causing a furor among users around the world. At the moment, it is one of the social networks with the most active users, having already exceeded 1.1 billion accounts. For this reason, today I have written for you an article that seeks to clear all your doubts on the subject. Since, in addition, you will be able to discover what it is for and see some examples of accounts that are doing it very well. So, if you are curious to know a little more about what Instagram is and what exactly it is for, now I will start by showing you its definition: Thematic content menu What is Instagram?
What exactly is Instagram for? How was Instagram created? Brief history of this social network What was the first image posted on Instagram? How has the Instagram logo evolved from its first version to today? What things can you do on Instagram? 10 Examples of Instagram accounts What is Instagram? Instagram is both a social network for visual content and a photo app for mobile phones. This platform was born with the idea of being a community in which to share images and short videos, to interact thanks to them with people related to your interests (followers). And, in case you still don't have it too clear, this is how its own creators define this platform on its official website : “It's a fun and quirky way to share your life with friends through a series of images. Take a photo with your mobile phone and choose a filter to transform them. Let's imagine a world more connected through photos." Be that as it may, already in my own definition I say that it is, at the same time, an App and a social network , because, at first, it was created to be "simply" a photo application for iPhone mobiles. But very soon its use began to spread so much that it soon became a social platform in which people of all ages and even companies began to create an Instagram account to share their experiences, services and products respectively. But is this a place only for private users? Contrary to what you might think at first, this is a platform where Brands and companies or businesses from all sectors also have a place, already occupying a large percentage of the total number of registered users. In fact, this is one of the main channels that are part of the Social Media Plan of practically all businesses that today have an Internet presence.
What exactly is Instagram for? From the previous definition, you may have already guessed what the utilities of this platform are, whether you are a private user or if you have a company and want to use it as a channel to promote your products and services. ► Instagram for private users In the first case, it has some very specific functionalities related to visual content, although in essence, the general orientation of this social network is similar to what I explained to you when I revealed what Facebook is , in previous articles. It therefore serves to share images and videos of no more than 1 minute on your profile, in order to show your friends and followers your experiences, as well as all those details of your day to day that you find relevant and interesting that they know. .
The two main differences with Facebook are that here it is about phone number database followers and not so much about friends and that this network is merely visual . The protagonism is almost total of the audiovisual content that you upload to your account, the text or description of the same being relegated to a secondary level. ► Instagram for companies or Brands Although when you open your own account, this would be a personal profile by default, if you have a business of any kind, you can also convert it to a corporate account . In this way, if your company offers products or services that are visual and you want to show all their virtues to your community, this could be the ideal channel to promote them.
Here, if you have a business, they do not force you (for now) to have a company profile, yes or yes. Since its usefulness, therefore, is very similar to what private users can give them. But, even though both “personal” and “corporate” accounts can advertise on Instagram if you connect them to a Facebook page , the former don't have access to personalized statistics of their activity within the platform.